Decoding ‘no reserve’
Brief: Craft video copy demystifying the auction world jargon ‘no reserve’, illustrated by works of antiquity on offer at Christie’s.
Idea: ‘Reserve’ is the minimum amount to achieve at auction the seller will accept to part with the object. An item selling without reserve can then be acquired at any budget. This means a greater chance of getting the work you love at afforable price points.
View history anew
Brief: Craft messaging for the seasonal campaign of the ‘Classic Week’ auction series at Christie’s.
Idea: Posing classic art in imagined spaces and environment — rather than feeling incongruent, the result is visually striking and unexpectedly harmonious. To complement the visuals, the message is a call-to-action to do a double-take on historical objects with fresh, contemporary eyes.