Challenge

• Legacy workflows caused bottlenecks, resulting in an over-reliance on the in-house Creative Studio simple requests.

• Inconsistent adherence to brand guidelines in previously decentralised content creation.

Solution

• Designed a scalabe template system for the self-service tool, reducing repeat requests

• Structured content rules: Embedded brand guidelines into modular templates (e.g. digital wayfinding screens) to ensure compliance.

• Change management: Led workshops and created documentation to onboard regional teams and external suppliers.

• Workflow architecture: Consolidated request processes on Monday.com, aligning Creative Studio and vendors.

Outcome

• 77.8% decrease in redundant Creative Studio requests (measuring Jan–Apr 2023 vs 2024).

• Faster turnaround for localised content, reducing approval time by 5 days.

• Scalable foundation: Template types expanded from invitations to print and digital signage and email banners.

• Implemented Frence, Traditional Chinese and Simplified Chinese language variants, system now supports 4 regions and their respective cross-functional teams.