Challenge

Ensure consistency and efficiency across 60+ ‘buy-now’ products at launch, while enabling content reuse for paid media, email and future marketing expansions.

Solution

• Built component-based content model, including for homepage, product and brand pages, FAQs, etc., to standardise structure and reduce redundant copy.

• Defined content types, metadata rules and modular templates in Webflow for editorial team adoption.

• Collaborated with UX and marketing teams to align modular content for omnichannel campaigns.

Outcome

• 30% faster content production with reusable components.

• Effective adoption of content template for editorial team and cataloguers.

• Unified brand messaging across web, email and paid ads.