https://www.wordsbypatricia.com/home daily 1.0 2025-08-22 https://www.wordsbypatricia.com/work daily 0.75 2025-07-10 https://www.wordsbypatricia.com/work/christies-shop-architecture monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/6e68cdbf-9f8a-45a9-98b5-c07322d454fe/PRODUCT+DETAIL+page_Test_1_minimum+content.jpg Work - Content Architecture: Christie’s Shop Figma wireframe of product page with standardised content structure https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/9ba4f261-48c5-4055-8161-efd226a7f68d/LISTING+page_Test_1.jpg Work - Content Architecture: Christie’s Shop Figma wireframe of brand page with standardised content structure https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/21bdcd39-d674-447d-90ad-a98263573998/Screenshot+2025-07-08+at+16.13.22.png Work - Content Architecture: Christie’s Shop Snapshot of content matrix on Airtable https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/c0a94da0-1445-4b3e-b428-5be36415bc8c/Screenshot+2025-07-08+at+16.22.23.png Work - Content Architecture: Christie’s Shop Content framework implementation on Webflow CMS https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/1ff3c5a8-2919-43c9-b5f1-9f4c9af3b36f/EMAIL+06+%E2%80%93+Purchase+Confirmation.jpg Work - Content Architecture: Christie’s Shop Order confirmation email reusing content according to metadata rules set out on Airtable https://www.wordsbypatricia.com/work/migration-xdesign monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/828ff0d8-01e4-43a2-bb82-81a804e88540/Screenshot+2025-07-09+at+12.25.51.png Work - Content Systems Migration Template types on self-service content platform Xdesign https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/b071c0b2-071b-4e4d-9376-c465b2bad84c/forms.monday.com_forms_9a217afec5b477ea05d92a7e452af2e2_ Work - Content Systems Migration Monday.com master template order form for vendor https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/ba801ea6-4263-468e-a3fb-7b4282cdd8cf/Frame+5316.png Work - Content Systems Migration Documentation for standardised content rules and process workflow https://www.wordsbypatricia.com/work/email-matrix monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/6d5019df-a5ea-4ab4-a5ae-83d0fa7df669/Master+Modules+%28April+2025+update%29.png Work - Content Matrix for Global Emails Master content matrix (excerpted) on Figma with standardised metadata matching ESP integration https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/626480e4-6ae7-402d-bdd1-421bf3441688/Frame+5317.png Work - Content Matrix for Global Emails Before (left) and after (right) of modular content design https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/fd3bde1a-5d54-4d4e-85d8-17ff10db0273/Screenshot+2025-07-09+at+14.28.55.png Work - Content Matrix for Global Emails Dynamic content module integration ESP (Litmus) https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/8c66c553-7cf7-4611-82b5-fcc79d2754f3/Screenshot+2025-07-09+at+14.31.42.png Work - Content Matrix for Global Emails Example of content matrix on Excel for CRM developer ESP integration https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/4e50a911-6009-4302-9a2b-c50edbee3dce/01+Auction+Series+Brief.jpg Work - Content Matrix for Global Emails Standardised briefing templates detailing content rules and matching content modules on CRM tool https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/37446207-f1e1-4837-8f4b-3ede99b5b6d1/christies-now.com_module_reference_guide_.png Work - Content Matrix for Global Emails Content module reference guide https://www.wordsbypatricia.com/work/brand-voice monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/cd7853ca-48b4-4341-976a-6ef57da9bcda/brandpad.io_copy-at-christies_.png Work - Global Brand Voice Architecture Global brand voice framework https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/2d4fc8f7-59c8-4d93-80f0-978c33bbf62b/Frame+5318.png Work - Global Brand Voice Architecture https://www.wordsbypatricia.com/work/seo-optimisation monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/f8913786-4685-48b5-85c0-27c5a0f4dadc/www.christies.com_en_artists_andy-warhol_lotavailabilit Work - Content Optimisation for Discoverability Example of an artist landing page on christies.com https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/dd79334b-4463-4860-97ec-07ceb810d0f8/Screenshot+2025-07-10+at+10.47.58.png Work - Content Optimisation for Discoverability Content plan in the delivery of 280+ artist pages https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/9bfc27c1-698c-49d2-85d7-812760b0a8ff/A+screenshot+of+a+data+Description+automatically+generated.jpeg Work - Content Optimisation for Discoverability 52% lift YOY in organic traffic with artist pages https://www.wordsbypatricia.com/work/old-masters-new-chapters monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/025bedd8-41c7-4d63-a163-db50d048ad2d/Screenshot+2025-06-27+163040.png https://images.squarespace-cdn.com/content/v1/652fe317b2d6e226398f54ff/34b5fc23-0b53-4d2c-b366-1eabf63b1aaf/Screenshot+2025-06-27+164506.png https://www.wordsbypatricia.com/work/videos monthly 0.5 2025-07-09